Take the experienced arbitrager on the other hand, and from decision to inception, it might take two to three days. If the hypothetical window for running is four weeks, they have an opportunity to use almost all of it. That sense of urgency and speed to action is perhaps their most distinguishing trait. There are no product meetings, no wondering whether to pull the trigger, and no hemming and hawing over the cost to build or test. Just action and getting it done because someone else is probably doing the same. And the CPA Networks have evolved to support this fast acting, higher risk taking behavior.
The problem is not arbitrage but the arbitrage at all costs attitude that has arisen. Those who find traffic pockets and take the financial risk serve a very valuable role and deserve to make money off it. When thaat discovery runs afoul of all laws and ethics, when they are so morally lost they would need a map to find out where to go, they don’t just endanger themselves. They are a speedboat, gone into the distance before than can be identified, the victims being those left in their big wake. Those victims are all of performance marketing.
