“Using the mobile web as a constraint to think about web design is growing in popularity. I see it in my own efforts and the efforts of our portfolio companies. When users spend more time accessing your service over a mobile device, they are going to get used to that UI/UX. When you ask them to navigate a substantially busier and more complex UI/UX when they log onto the web, you are likely to keep them on the mobile app and off the web app.”
